Kilbourne

According to Kilbourne, it is dangerous to depict women and men as sex objects because it can degrade members of society (consciously or sub-consciously). Kilbourne hypothesizes that people see commercials that are objectifying and it sub-consciously affects them. I agree that this is a problem for some people. I think that a large part of this goes back to education. Educated people are less likely to be manipulated by these ads. Kilbourne thinks that the objectification of women is more troubling because they already have a lesser role in society. Commercials further push women back in society by making it seem like they are sex objects. I agree, although it's important to realize that women willingly agree to appear in the ads. Either they don't think it is being objectifying or they don't care about morals. I think the former is more likely.