Thursday, February 4, 2010

Stewart ------> ?????

Blog – While I think this article is interesting and valuable, Martha Stewart has fallen out of vogue a bit. Name and explain a more contemporary media icon that people are now striving to follow.

It seems that the contemporary media icons change every couple of years. Up until December I would have said Tiger Woods is the clear example. Similarly to Martha Stewart, though, Tiger has fallen from the pedestal he was once on. I read an article the other day online, though, that said Tiger's products are selling as well as ever - so maybe he still belongs on the list. A year ago at this time I would have said Barack Obama, and while he still remains vastly popular as a person, many have been disappointed with his politics so far. Michael Jordan is still an media icon, though nowhere near the one he was in the 90's. Michael Jordan is still seen as the ultimate athlete - a feisty competitor who willed his team to win and could sell shoes just by his name. Over the last five years, Lebron James has taken some of that iconship - especially when he stood up against Darfur. Another athlete who is extremely popular and many try to emulate, especially locally, is Peyton Manning. To many people Peyton is the indestructible quarterback who donated so much money that he got a children's hospital named after him. It is actually quite amazing how many people try to emulate athletes. Oprah Winfrey, Lady Gaga, Miley Cyrus (especially amongst the younger population), Rush Limbaugh, Michelle Obama, Rich Warren, George Clooney, Sarah Palin, George Clooney, Zac Efron, Jay Leno, Hillary Clinton, and Jay-Z are more people that come to my mind, although they all have a strong crowd of enemies as well. Compare that list to 5 years ago and it's amazing how much has changed - media icons come and go pretty quickly.

1 comment:

Molly Sanders said...

Steve,
I agree that Tiger Woods would have been a contemporary media icon, but with his recent sex scandal I don't think that he is such a good role model. People really thrive on controversy so that is why I think the products he endorses are selling "as well as ever." I really like that you have a bunch of media icons at the end. It shows that you have taken the time to think about media icons other than Oprah. Great post!